Optus X Change the future they see

For too long, women’s sport has been underfunded and underpromoted. Without visibility, young girls can’t see what’s possible—let alone believe they belong.

To help shift this, Optus made the entire FIFA Women’s World Cup freely accessible to every school-aged child in Australia. This campaign with Emotive launched the initiative with a national film that celebrated equality in action—spotlighting the power of representation and inspiring the next generation to change the game.