About
With a proven history of shaping culturally relevant work for female audiences, AnotherKind operates across brand strategy, cultural insight, and storytelling of all kinds—from inception to outcome.
At AnotherKind, we value the female perspective and explore it deeply. We understand the growing demand for complex, nuanced storytelling from female protagonists of all ages—women who are discerning, financially empowered, full of agency, and culturally aware.
Women now drive 85% of household spending. In 2023, the number of female millionaires grew at almost twice the rate of their male counterparts. Single women are outpacing single men in home ownership, and the majority of the world’s most powerful women are over 50. When represented with authenticity and depth, women are not only a cultural force—they are one of the most commercially significant consumer groups.
Who
Tiara Valder
I’m a bold, curious creative director and writer who loves collaborating with agencies and clients to create considered, courageous, and culturally relevant work. an established history of creating culturally relevant work for female brands.
I’m passionate about representing the female experience with authenticity and modernity - telling stories that transcend advertising and shift culture, for brands like Berlei, Modibodi, Optus Sport and more.
I have a background in film and television, an MA in Creative Writing and Ethics, and another life as a novelist who writes about female power and justice.
tiara@thisisanotherkind.com
The Nitty Gritty
Agencies:
Parlour (Co-founder) Special Group, M&C Saatchi, 303 MullenLowe, Akcelo, Emotive, The Hallway, Joy Agency,
Awards:
Recognised at Cannes, D&AD, Creative Showcase, ADMA, AIMIA, MIXX, BADC, B&T and Effies, Creative Review, Campaign Review, Campaign Awards.
Brands:
Berlei, Modibodi,Jockey Australia and Jockey New Zealand, Google, Optus, Unilever, Wotif, Optus,Breville, Revlon, Channel 7, Google, Elizabeth Arden, Tresemme, Alula, Hoka, Spiegelau, Nachtmann, Nude by Nature, Trilogy, Koala, Air New Zealand, Ella Bache, Sky Vodka, Carnival Cruises, Nutriboost, Coca Cola. ABC, SBS, Foxtel, Channel 7, AFL, XYZ Entertainment, Universal Music, and more
Contact us
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