Bouncing is fun, just not for your breasts.

Protecting your breasts is a serious message but we delivered it in a strong, modern, yet lighthearted way.

This campaign was designed to educate women on the importance of wearing a sports bra when exercising.  Research conducted by Berlei and the Australian Institute of Sport revealed that even a 12B breast can bounce up to 8 cm when unsupported. Ouch. 

Rather than focus on the should of wearing a sports bra, we wanted to show how the right sports bra gave you the freedom to move however you like.

Berlei Bounce was an  integrated campaign including TV, Cinema, Out of Home, Print, POS and Digital.